What is CPQ?

The business landscape has evolved dramatically over the years, with the advent of digital technologies transforming the way companies engage with customers and manage their sales processes. Gone are the days when sales professionals relied solely on Excel catalogs, manual price lists, and long-drawn negotiations. Today, advanced products such as Configure, Price, Quote (CPQ) software have revolutionized the sales process, enabling organizations to deliver personalized, accurate, and timely quotes to customers. This blog post will delve into the world of CPQ, its growth statistics, how it assists sales teams, and the current trends shaping this technology.

The Growth of CPQ

The CPQ market has experienced significant growth in recent years, with a rising number of businesses recognizing the value of automating their sales processes. According to a report by MarketsandMarkets, the global CPQ software market size is projected to grow from USD 1.42 billion in 2020 to USD 2.40 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.0% during the forecast period. This impressive growth can be attributed to the increasing need for higher efficiency, accuracy, and customer satisfaction in the sales process.

From Traditional Sales to CPQ-Driven Processes

Traditionally, sales representatives relied on manual methods to configure products, calculate prices, and generate quotes for customers. This approach was not only time-consuming but also prone to errors, leading to inconsistencies in pricing and customer dissatisfaction. The introduction of CPQ software has revolutionized the sales process, streamlining tasks, and automating the entire quoting process. Sales teams can now configure complex products, calculate accurate pricing, and generate professional quotes with just a few clicks, ensuring a seamless and efficient experience for both the sales team and the customer.

How CPQ Helps Sales Teams

CPQ software offers numerous benefits to sales teams, which include:

  1. Increased Efficiency: By automating the configuration, pricing, and quoting process, CPQ software reduces manual tasks and saves time for sales representatives. This enables them to focus on higher-value activities such as building relationships with customers and closing deals
  2. Enhanced Accuracy: CPQ software eliminates the risk of human error in the quoting process by ensuring that all calculations are accurate and up-to-date. This leads to a reduction in costly mistakes and discrepancies, which in turn boosts customer trust and satisfaction
  3. Improved Customer Experience: CPQ software allows sales teams to quickly generate personalized and accurate quotes for customers. This helps to enhance the overall customer experience, as clients receive timely and relevant information tailored to their needs
  4. Streamlined Sales Process: CPQ software integrates seamlessly with other sales tools, such as Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) software. This allows for a streamlined sales process, with all relevant information centralized and accessible to sales representatives when needed
  5. Better Collaboration: CPQ software enables better collaboration between different departments within an organization, such as sales, finance, and product management. This ensures that everyone is on the same page and working towards the same goals, leading to improved overall business performance

Current Trends in CPQ

As the popularity of CPQ software continues to grow, several trends have emerged in recent years that are shaping the future of this technology. These include:

  1. Artificial Intelligence (AI) and Machine Learning (ML): The integration of AI and ML technologies into CPQ software is enabling more intelligent and data-driven decision-making. This helps sales teams to better understand customer preferences and behaviors, leading to improved sales outcomes
  2. Mobile CPQ: With the increasing use of mobile devices, CPQ software is becoming more accessible on smartphones and tablets. This enables sales representatives to access critical information and generate quotes while on the go, providing greater flexibility and responsiveness to customer needs
  3. Subscription-Based Pricing Models: As businesses continue to shift towards subscription-based pricing models, CPQ software is adapting to accommodate this trend. This allows sales teams to more effectively manage recurring revenue streams and ensure accurate billing for customers
  4. Advanced Analytics and Reporting: CPQ software is increasingly incorporating advanced analytics and reporting capabilities, providing sales teams with valuable insights into their performance and areas for improvement. This data-driven approach enables organizations to make more informed decisions and optimize their sales processes
  5. Integration with Other Technologies: CPQ software is increasingly being integrated with other sales tools and technologies, such as marketing automation platforms, e-commerce systems, and chatbots. This enables a more comprehensive and unified approach to sales, enhancing efficiency and delivering a better overall customer experience


The rapid growth of the CPQ market and the increasing adoption of this technology by businesses worldwide is a testament to the value it brings to the sales process. By automating the configuration, pricing, and quoting process, CPQ software has transformed the way sales professionals engage with customers in the digital age. As trends such as AI, mobile CPQ, and advanced analytics continue to shape the future of this technology, businesses that adopt CPQ software will be well-positioned to stay ahead of the competition and deliver a superior customer experience.


Yagna iQ is Gartner and Forrester-recognized Channel CPQ solution serving 10000+ vendors, distributors and resellers. Contact us at sales@yagnaiq.com.