CrossSell, Upsell, Tech Refresh, Migration to Subscription, Perpetual to Subscription Migration, Install Base

Imagine if a Reseller could request a quote for a product that is no longer supported and automatically receive a quote for a replacement product. Similarly, what if Reseller requested a renewal quote and received the quote with the recommendations for product refresh?


The Yagna XSUS Cloud is a cross-sell, upsell lead generation and management platform that caters to multi-tiered channels. It utilizes installed base data and quotes to identify untapped opportunities for upselling and cross-selling. It also automates creating and delivering actionable quotes to reseller partners, who can then offer them to their end customers, including those within a 2 Tier channel.


As the new customer acquisition cost continues to rise, businesses spend five to twenty-five times more on a new customer than they would spend on generating revenue from an existing customer. Therefore, it becomes essential for you to also focus on increasing average revenue per account by upselling and cross-selling to the current customer base.


However, many businesses need help implementing upselling and cross-selling effectively to existing customers despite having it on their wish lists. Their struggle stems from needing more installed base data analytics and tools to identify upsell and cross-sell opportunities within any customer account quickly. Also, measuring the effectiveness of these opportunities once sent to the channel is often challenging due to the need for end-to-end Visibility and tracking.

Yagna Solution

Upsell/Cross-sell Opportunity Generation for Distributors

Yagna XSUS Cloud addresses this challenge by ingesting your installed base data via APIs or CSVs. It utilizes Data Mining and Machine Learning technologies to sift through the install base and provides cross-sell and upsell opportunities. It identifies dormant customers and white-space opportunities and can generate new business through product-refresh or net-new logos. Also, it digitizes your lead management process and proactively provides end-to-end visibility of leads sent to the channel for effective tracking and closures.


  • Product Refreshes
  • Net-New Logos
  • White-space products
  • Customer Behavioural Analytics
  • Product Recommendations
  • End-to-end visibility on leads sent to Channel
  • Flexible Lead Journeys (Workflows)
  • Notifications, Reminders for sent Leads
  • Integrate with CRM for single pane view of leads


  • Increased incremental and recurring revenue
  • Improved profitability
  • Greater sales efficiency
  • Lower customer acquisition costs
  • Gain Competitive advantage
  • Higher lifetime customer value
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