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Renewal Audit

How to Audit the Renewal Pipeline

✅ Step 1: Extract the Full Renewal List

  1. Pull all upcoming renewals for the next 90–180 days from your CRM, ERP, or from you renewal management platform like Yagna iQ.
  2. Include:
    1. Customer name
    2. Contract start and end date
    3. Product/service renewed
    4. Account owner
    5. Renewal value (ARR/MRR)
    6. Renewal status (e.g., not started, quote sent, negotiation, closed-won/lost)
      Download our free Renewal Audit Tracker

✅ Step 2: Sort by Priority Segments

Break down the data into categories like:

  1. 🔴 High ARR / Strategic Accounts
  2. 🟡 Mid-tier / Growing Accounts
  3. 🟢 Long-tail / Low-dollar renewals

 

This helps you focus your efforts where they matter most.

✅ Step 3: Check for Missing or Incomplete Data

Flag and fix:

  1. Missing billing contact details
  2. No quote generated yet
  3. Expired pricing
  4. Unknown decision-makers
  5. Missing support plan info

 

Use filters or conditional formatting to highlight gaps.

✅ Step 4: Assess Account Health & Risk

For each account, check:

  1. ✅ NPS or customer satisfaction score
  2. ✅ Product usage and engagement
  3. ✅ Ticket history (frequent complaints = red flag)
  4. ✅ Expansion discussions in progress?
  5. ✅ Any leadership changes on their end?

 

You can assign a Renewal Health Score (1–5) or tag:

  1. Low Risk | Medium Risk | High Risk

✅ Step 5: Review Internal Ownership

Make sure:

  1. Every renewal has a clear owner (Customer Success or Sales)
  2. Follow-ups, check-ins, or QBRs are scheduled
  3. No renewals are “falling through the cracks.”

✅ Step 6: Check Renewal Stage by Stage

Build a simple dashboard or spreadsheet to view:

  1. Account
  2. Renewal Value
  3. Expiry Date
  4. Renewal Stage
  5. Owner
  6. Risk Level
  7. Next Action

 

Use this to:

  1. Track pipeline progression
  2. Spot bottlenecks (e.g., quotes not sent)
  3. Monitor how many renewals are “at risk”

✅ Step 7: Automate Where Possible

Use Renewal Automation Platforms like Yagna iQ:

  1. Auto-tag upcoming renewals
  2. Send reminders
  3. Generate basic quotes
  4. Alert owners about overdue follow-ups

✅ Step 8: Report & Take Action

Summarize your audit with:

  1. Total renewals upcoming
  2. % at risk
  3. % quote not yet sent
  4. Forecasted revenue loss or win
  5. Immediate action items

Share this with leadership or internal teams to align everyone on priorities.

 

Download Your Renewal Audit Template today!