
How to Audit the Renewal Pipeline
✅ Step 1: Extract the Full Renewal List
- Pull all upcoming renewals for the next 90–180 days from your CRM, ERP, or from you renewal management platform like Yagna iQ.
- Include:
- Customer name
- Contract start and end date
- Product/service renewed
- Account owner
- Renewal value (ARR/MRR)
- Renewal status (e.g., not started, quote sent, negotiation, closed-won/lost)
✅ Step 2: Sort by Priority Segments
Break down the data into categories like:
- 🔴 High ARR / Strategic Accounts
- 🟡 Mid-tier / Growing Accounts
- 🟢 Long-tail / Low-dollar renewals
This helps you focus your efforts where they matter most.
✅ Step 3: Check for Missing or Incomplete Data
Flag and fix:
- Missing billing contact details
- No quote generated yet
- Expired pricing
- Unknown decision-makers
- Missing support plan info
Use filters or conditional formatting to highlight gaps.
✅ Step 4: Assess Account Health & Risk
For each account, check:
- ✅ NPS or customer satisfaction score
- ✅ Product usage and engagement
- ✅ Ticket history (frequent complaints = red flag)
- ✅ Expansion discussions in progress?
- ✅ Any leadership changes on their end?
You can assign a Renewal Health Score (1–5) or tag:
- Low Risk | Medium Risk | High Risk
✅ Step 5: Review Internal Ownership
Make sure:
- Every renewal has a clear owner (Customer Success or Sales)
- Follow-ups, check-ins, or QBRs are scheduled
- No renewals are “falling through the cracks.”
✅ Step 6: Check Renewal Stage by Stage
Build a simple dashboard or spreadsheet to view:
- Account
- Renewal Value
- Expiry Date
- Renewal Stage
- Owner
- Risk Level
- Next Action
Use this to:
- Track pipeline progression
- Spot bottlenecks (e.g., quotes not sent)
- Monitor how many renewals are “at risk”
✅ Step 7: Automate Where Possible
Use Renewal Automation Platforms like Yagna iQ:
- Auto-tag upcoming renewals
- Send reminders
- Generate basic quotes
- Alert owners about overdue follow-ups
✅ Step 8: Report & Take Action
Summarize your audit with:
- Total renewals upcoming
- % at risk
- % quote not yet sent
- Forecasted revenue loss or win
- Immediate action items
Share this with leadership or internal teams to align everyone on priorities.